WESTERN UNION, KROGER TEAM UP WITH THE SILVERBACKSFriday January 20, 2006
The Atlanta Silverbacks today announced that for the third consecutive year, Western Union and Kroger will renew their partnerships with the Atlanta Silverbacks. Western Union is a global leader in money transfer with more than 250,000 Western Union Agent locations worldwide – the largest network of its kind. Kroger supermarkets are part of the Kroger Co., one the nation’s largest grocery retailers with beliefs in building strong local ties in the community, and brand loyalty with customers. Nancy Scott with Kroger said, “This partnership is a great way for Kroger and Western Union to provide enjoyment for people in our communities through athletics and sports.” Atlanta Silverbacks President and CEO, Stephen Pratten, says the renewal with both companies demonstrates the value of the relationship for all parties, “It’s so important for our organization to make certain that our partners benefit from their sponsorship year after year. Our partnerships with Kroger and Western Union have been successful in the past and we appreciate the opportunity to continue to work with both entities.” Over the past four years, the Atlanta Silverbacks have continued to create a soccer organization that provides an opportunity for people of all ages and skill levels to enjoy the game. The Silverbacks organization includes numerous teams, leagues, and camps, and has recently expanded into facility management and facility development with the opening of Atlanta Silverbacks Park and the acquisition of the Atlanta Silverbacks Sports Center. For more information about the Atlanta Silverbacks please visit www.atlantasilverbacks.com.
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