The Atlanta Silverbacks and Comcast Cable announced today they will renew their marketing partnership for the 2006 year. This will be the third year of their partnership and both parties reported that each year the relationship continues to grow.
Comcast Cable has grown into one of the world’s leading communication companies and now serves more than 21 million US customers focusing on broadband cable and programming content.
Comcast’s Regional Vice President of Marketing, Gene Shatlock, stated the partnership seems like a natural fit, “We’re very excited about continuing our relationship with the Silverbacks. Their organization is a great fit for our marketing strategy. We realize the importance of soccer in this community and we want to continue to be a part of it. We’re making a strong effort to reach the Hispanic market and the Silverbacks help us achieve that goal.”
The Atlanta Silverbacks believe the renewal of the partnership confirms the continued progress of the Atlanta Silverbacks organization. “We’re very pleased Comcast is renewing their marketing partnership with us for the third consecutive year and its especially satisfying that each year the relationship between our two companies continues to grow. Partnerships like this one, with quality companies, are so important as we seek to promote the sport of soccer within our community,” said Stephen Pratten, President and Chief Executive Officer of the Atlanta Silverbacks.
Over the past three years the Atlanta Silverbacks have grown into the largest soccer organization in the southeastern United States and have recently expanded operations to include both facility development and facility management. The opening of the Atlanta Silverbacks Park, the premiere soccer facility in the region, and the acquisition of the Atlanta Silverbacks Sports Center, the premiere indoor sports center in the region, has created a soccer organization unlike any other in the United States.
Specific terms and conditions of the agreement were not disclosed. For more information on the Atlanta Silverbacks please visit www.atlantasilverbacks.com.
About Comcast Corporation
Comcast Corporation is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 7.4 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.
The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.
