The Atlanta Silverbacks front office staff launched a new business development initiative on Wednesday, committing to 900 meetings over the next 90 days.
The Silverbacks, who kick off their second season as a member of the North American Soccer League on April 7, will schedule meetings across every avenue in the community, with a particular focus being placed on building relationships, sponsorships, and ticket sales.
“With the growth of the sport and the great soccer community here, it’s important for the city to know how committed we are to developing Atlanta's professional team,” said Silverbacks President Michael Oki. “These meetings will not only help us identify people who are interested in investing in our product, but they will also help us discover new ways we can serve our community.”
The majority of the 90-day initiative will take place in the buildup to the 2012 NASL season, and the process can be followed via the team’s official Twitter feed, @ATLSilverbacks, using the hashtag #900in90.