The Atlanta Silverbacks have developed a new organizational focus, announcing a “Think Community” vision on Monday.
As part of the focus, the Silverbacks have turned to their fans this week, asking what “community” means to them and how they would like the organization to be involved. Fans can share their thoughts on atlantasilverbacks.com as well as through the team’s Facebook (facebook.com/atlantasilverbacks) and Twitter (@ATLSilverbacks) pages.
“As an organization, we want to continue growing and developing, but we want to achieve that with the community at our side,” said Silverbacks Owner Boris Jerkunica. “By giving the people within our community a voice, we can better understand how to work together to fulfill each other’s goals.”
Monday’s announcement comes a week after the Silverbacks’ launch of their “900 Meetings in 90 Days” initiative. The organization committed their staff to holding 900 business development meetings over a period of 90 days, promoting an unwavering desire to interact with the people that make Atlanta communities run on a daily basis.
“With the incredible number of kids playing youth soccer these days, almost everyone we come in contact with is connected to the sport in some way,” said Silverbacks President Michael Oki. “By meeting with these people, we discover so many new ways we can collaborate to grow both the community and the sport of soccer at the same time.”
The Silverbacks also recently issued an “Owner’s Challenge,” giving local organizations and soccer teams an opportunity to play against Jerkunica and his staff. Each Owner’s Challenge game is followed by a social hour at Atlanta Silverbacks Park, which is hosted by the organization as a way to get to know members of the local community better.
Through the Silverbacks’ “Think Community” vision, the organization is planning to announce a series of community-themed nights, with each set to correspond with a 2012 Silverbacks home game. The nights will allow local residents and businesses the opportunity to promote and celebrate their community on a professional soccer platform.
Fans that offer their thoughts on community through the team’s website will have the chance to win a prize. Ten fans will be randomly selected to win a Silverbacks scarf, and one lucky fan will win a lunch with Jerkunica, Oki, and Silverbacks Head Coach Alex Pineda Chacón.
To participate, visit atlantasilverbacks.com and click the “Think Community” box on the homepage.